Amazon Empire
The Rise and Reign of Jeff Bezos
After breaking the retail frontier, Jeff Bezos started laying plans to colonize the planets. In May of 2019, he unveiled his latest invention: Blue Moon. In his words, “it’s time to go back to the moon; this time to stay.
Even though he is currently the richest man on Earth, Bezos considers his space research to be the most important thing he’s ever done. Amazon only revolutionized commerce, but this new research will revolutionize the world.
This is not new for Bezos, he began his quest in high school. He felt that if the world’s economy and population were going to keep expanding, space is the only way to go so future generations can continue to have better and better lifestyles.
For more than 25 years, Jeff Bezos has been disrupting and transforming every aspect of our modern lives. Lately, his Amazon Empire has come under scrutiny for its aggressive tactics and expanding power. Some experts believe that everything that is admirable about Amazon should also be feared.
As a young Princeton graduate in the early 1990s, Bezos first went to work on Wall Street in a secretive hedge fund called D.E. Shaw. One of Bezos’s first assignments was to investigate new businesses and this new thing called the World Wide Web. It didn’t take long for him to see the untapped potential of this digital landscape and to get into it.
After reading statistics that the web was growing at a rate of 2,300% per year, he decided to find a business plan that made sense in the context of that growth. Bezos decided to start by selling books online because they are more items in the book category than in any other category. He was imagining a store that was so large it could not exist any other way.
A lot of the people close to him didn’t believe it made sense and begged him not to quit his job. He did. And the rest, as they say, is history.
In her novel, Atlas Shrugged, Ayn Rand presented a world in which the “have nots” questioned the morality of the “haves.” In an attempt to grant everyone an equal chance to be rich, they ended up making sure everybody became equally poor.
Is it fair, in a democracy, for one single company to win at capitalism? Watch this now.
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